Personalisation is key to engaging audiences, and AI is making that easier than ever. During the recent INMA Generative AI ...

Their new product, SPIL, carries the tagline “Ask the news to change your views,” a striking invitation to interaction and ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Meta is constantly changing the algorithms on all of its platforms, and right now media companies can take advantage of an ...

Static paywalls fail to account for key signals, such as subscriber likelihood, expected retention, and advertising value, as ...

INMA Readers First Initiative Lead Greg Piechota will talk with Hamish McKenzie, co-founder and chief writing officer at ...

Axel Springer CEO Mathias Döpfner recently described how newsrooms could one day look like record labels. Here’s why.

The level of personalisation GenAI will allow news companies to do — like giving a reader only new information because it ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Below are the recordings and presentations from the INMA Master Class: Generative AI for Media in April 2025. As each module is completed we will edit and upload the presentations for class ...

Journalism, by itself, won’t change the world. To have influence and impact, resonating content requires a great user experience, packaging, funding mechanisms, clever creative execution, an intimate ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...