The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark ...

The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.

The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable ...

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a ...

Specifically, this nostalgic style – reliant on direct lighting and vivid subject isolation – appeals to audiences who ...

The firm’s new Identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are ...

The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers ...