Better listening and new cultural literacy are needed to really understand what young men are looking for, says Saul Parker.

Former Fuel Cycle executive Jonathan Tice has joined market research operations AI agent business Metaforms as a strategic ...

George Ivie, chief executive at the MRC, said: “We congratulate LinkedIn on receiving MRC accreditation for these video ad ...

Market research firm Ipsos registered revenue of €568.5m and growth of 2% for the first quarter of 2025, according to its ...

Streaming TV network ReachTV has partnered with Nielsen to track advertising performance across live sports and original ...

The Wellbeing Research Centre at the University of Oxford has appointed two academics to lead an emerging research stream in ...

The US insights market boomed after Covid, but challenges are on the horizon. Insights Association CEO Melanie Courtright ...

The creation of the Strategic Navigators team follows the introduction by the US of 10% tariffs on all trading partners, with ...

Television audience measurement body Barb has released its first set of overnight commercial spot ratings in beta, working ...

AI, tech, media and marketing firm Dept has launched a team focused on providing brands with advice on the impact of US ...

Ipsos has established an international survey to track the consumption and lifestyle habits of high earners and company ...

Conversational research business Rival Technologies, part of Rival Group, has launched a system of AI agents to help support ...