With tip-off for the WNBA’s Portland Fire less than a year out, VP/Corporate Partnerships Chris Orechia is beginning to ...

The August 14 edition of the SBJ Football newsletter looks at two other benefits the NFL receives from its landmark media deals with ESPN, why NFL Films isn't doing a second season of the offseason ...

SportsBubble is seeking damages that could exceed $600 million in the lawsuit filed in the Southern District of New York.

As part of the NBA’s continued push into global markets, the league will collaborate with its new partner Amazon to broadcast ...

Discoverability is among the biggest hurdles in any new media rights deal, and the NBA will have that in spades this season ...

On this week’s Sports Media Podcast, host Austin Karp chats with SBJ combat sports reporter Adam Stern about the massive Paramount-TKO Group deal for UFC.

NFL Network had its best Week 1 of the preseason on record last week, and the best game audiences since 2015. Leading the way ...

In a groundbreaking move, LA28 will be able to sell venue naming rights during its Olympics and Paralympics, a change that ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Multiple sources within the IndyCar paddock have begun to question whether Penske Entertainment’s nearly year-long quest to ...

Versant President of Sports Matt Hong said they will 'continue to be active for top shelf, top tier sports programming,' ...

Sources said that Hurricanes owner Tom Dundon’s track record in sports ownership and his dedication to keeping a team in its ...