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Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.

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Here are the biggest Super Bowl LIX commercials featuring stars like Martha Stewart, Vin Diesel, and Doja Cat.

For Ram Trucks' 2025 Super Bowl ad, moive star Glen Powell has been roped in to jazz up some old-fashioned fairy tales.