In, which features a restaurant, dual 45-foot LED screens, and a rooftop seating area, is located at 7001 Santa Monica Boulevard in Hollywood.

Tesla’s diner is well suited for those fans in so deep it’s “like a cult,” Greenspan says—but the goal is to feed something bigger. “What makes a diner is hospitality,” he says. “It needs to feel comfortable, welcoming, and that’s really hard to do in a quick-service environment, especially when we’re serving you in your car.”