Women’s sports are soaring but how best to grasp a space rippling with seismic commercial opportunities & history-making ...

including the Women's National Basketball Association (WNBA) and the National Women's Soccer League (NWSL). "As the popularity of women's sports among audiences and advertisers continues to ...

Kansas women’s basketball’s season ended with a loss in the Big 12 Conference tournament. Here’s more on what happened next.

USC women's basketball live updates from their ... per Shams Charania — Watkins was named National Player of the Year by the U.S. Basketball Writer's Association (USBWA). REQUIRED READING ...

South Carolina women's basketball has won three national championships ... as a direct challenge to the Association for Intercollegiate Athletics for Women (AIAW). UConn was the last team to ...

Players won’t receive any of the prize money themselves, but their schools’ basketball programs and athletic departments reap the rewards.

It's the second national championship for the Lakers ... who was named a Coaches Division II All-American by the Women's Basketball Coaches' Association. The forward from Lake City was also ...

The sportsbook tells KING 5 that there has also been a noticeable rise in betting on Women's National Basketball Association (WNBA) games. Caitlin Clark, who captivated WNBA audiences on her way ...

Not long after Connecticut Governor Ned Lamont announced UConn women's basketball head coach Geno Auriemma as “the greatest ...

The most recent National Women’s Soccer League and Women’s National Basketball Association championships drew nearly 4 million total fans. The popularity of women’s sports has also prompted the ...

WNBA season was historic on many levels. But as the league continues to evolve, its players are pushing for transformative change following their op-out of the collective bargaining agreement. At the ...

The 17 teams meeting for the National Wheelchair Basketball Association’s men’s and women’s collegiate championships know that kind of strategy all too well. This year, it’s the University ...