Jan 10, 2025 · Jane McDaid, Founder & Head of Creative innovation, THINKHOUSE. Every year the Dublin-bases agency THINKHOUSE invites some of the brightest and boldest thought leaders from the world of business, culture and marketing to answer one important question: ‘What do you predict brands and businesses will do more of, and less of, next year?’Jane McDaid, the …

Oct 18, 2024 · New research carried out by research company Differentology on behalf of Radiocentre Ireland, shows that audio advertising can deliver significant benefits to advertising campaigns when added to the overall media mix.

Dec 13, 2024 · Andrew Sinclair, Managing Director of Talon Ireland. Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.

Dec 13, 2024 · “An Post is thrilled to continue building on the magic of Christmas through our ‘Send from the Heart’ campaign. This latest collaboration with Core, Boys and Girls, and PML Group has allowed us to create a truly special OOH installation that continues building the beloved Tin Man narrative and visual story with the Send love heart.

Oct 25, 2024 · McDonald’s has tapped into the power of dynamic audio for its latest campaign showcasing its McDelivery service. Created by the Bauer Media-owned audioXi, the campaign runs until the end of December and will involve nearly a quarter of a million (245, 700) variations of the brand’s 40 second ad with dynamic messaging used for various targeting triggers.

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Jan 17, 2025 · Alphabet, Meta, and TikTok collectively command around 60% of Ireland’s total ad spend, highlighting their dominant influence in the shifting advertising landscape. However, as we step into 2025, the future of these tech giants appears increasingly uncertain. TikTok faces the looming threat of a U ...

Jan 30, 2025 · The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers invest around €1.59bn in the various media channels. According to Core’s forecasts, increases in ...

Jan 12, 2024 · Nick Doring. Publicis Dublin has made a number of key appointments at the agency, including that of Nick Doring to the role of associate creative director with the agency.

Nov 1, 2024 · Granite Digital has created a new national campaign for Certa, one of Ireland’s leading home heating providers. The campaign introduces Aodhán as the new face of its campaign which, according to the company, represents “Certa’s dependable and customer-focused approach, adding a fun and engaging twist to home heating as winter approaches.”