Anatomy of an Ad: Behind the scenes of Coke Zero’s ‘drinkable advertising’ campaign
thedrum.com
Anatomy of an Ad: Behind the scenes of Coke Zero’s ‘drinkable advertising’ campaign
This spring, Coke Zero rolled out a massive campaign during March Madness. Kicking off in Indianapolis during the NCAA Final Four but rolled out nationwide, the campaign made it easy for consumers to get their hands on a free Coke Zero through multiple touchpoints. Whether drinking from a billboard that dispensed the diet soda through a giant ...
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